Understanding your target audience is crucial for TikTok success, leading to brand visibility, follower growth, and community engagement.
Brands should focus on authentic 'human moments' content and trending or topical content to resonate with TikTok audiences.
Choosing the right TikTok video ideas, like challenges and educational videos, is vital for attracting the desired audience.
To make a brand feel more human, share personal experiences, recommendations, or behind-the-scenes insights using various content formats on TikTok.
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