Kendra Scott, founder of a successful jewelry brand, has insisted that her company can be a force for good through charitable initiatives. The brand has contributed $70 million over 15 years to various causes, such as education, women's leadership, and breast cancer research. As her brand grows, achieving $500 million in revenue, Scott remains committed to amplifying her philanthropic efforts, particularly in diversity, equity, and inclusion, despite many corporations retreating from similar efforts amid political pressure. She believes that commitment to social responsibility is vital for a brand's survival.
Kendra Scott underscores the importance of empowering communities through her brand's contributions, asserting that businesses must maintain their social missions despite changing political climates.
Scott emphasizes that constant changes in brand identity based on political pressures can lead to failure, noting, "If you're constantly pivoting who you are as a brand, you will not survive."
#kendra-scott #corporate-philanthropy #diversity-equity-inclusion #business-ethics #social-responsibility
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