Skateboarder Tyshawn Jones is suing Supreme for $26 million after the brand terminated his sponsorship deal, claiming it harmed his career. Jones states that Supreme not only ended a 13-year partnership but also spread false rumors that he breached the contract, leading to a backlash from other brands. His lawsuit highlights a troubling trend where financial motives overshadow respect for individual talent contributions in the skateboarding community. Jones, regarded as a leading figure in the sport, is fighting back not just for himself, but for future generations of skateboarders.
Tyshawn Jones's $26 million lawsuit against Supreme alleges the skateboard brand unjustly terminated his sponsorship deal and spread malicious rumors damaging his reputation.
Jones stated, 'I have a duty to myself and my career, and feel a responsibility to the next generation of skateboarders to stand up for what is right.'
The suit claims 'Supreme's termination is pretext for cost-cutting,' reflecting a larger trend of companies disregarding individual contributions for their financial health.
Jones, hailed as the 'Michael Jordan of the sport,' emphasizes the importance of respecting young talent who have shaped the success of brands like Supreme.
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