Fédération Addiction's campaign 'Guess Who's Using?' reinvents the classic game to address addiction stereotypes. Players identify characters, all of whom are depicted as addicts, prompting discussions on societal prejudices. Accompanying the game is The Book of Stories, sharing real experiences of addiction, which aims to break the stigma that associates addiction with a specific appearance. Catherine Delorme, president of Fédération Addiction, highlights the importance of acknowledging the humanity of drug users and addressing addiction issues collectively to foster progress.
"Too often, people who use drugs are reduced to just that: drug users. This campaign reminds us of their humanity, their ability to act, and their right to be heard."
"The Book of Stories is a collection of experiences based on real people's struggles with addiction. It dispels the myth that there's a 'look' when it comes to addiction."
Collection
[
|
...
]