Ben & Jerry's has filed a lawsuit against its parent company Unilever, claiming the ousting of CEO David Stever was an attempt to suppress the brand's commitment to activism. The lawsuit states that Unilever's actions threaten the brand’s core values and integrity, which are fundamental to its identity and customer attraction. The Independent Board of Ben & Jerry's, responsible for managing the brand's social mission, was informed about Stever's replacement in early March. The tension between the two companies has been exacerbated by political disagreements post-Unilever's acquisition in 2000.
"Unilever has repeatedly threatened Ben & Jerry's personnel, including CEO David Stever, should they fail to comply with Unilever's efforts to silence the Social Mission."
"Unilever's motive for removing Mr. Stever is his commitment to Ben & Jerry's Social Mission and Essential Brand Integrity."
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