"Right now, many people are being treated unfairly, racially profiled, and pushed into situations that jeopardize both their safety and their livelihoods. In the hospitality industry, this has left workers afraid to come into work, causing financial strain for themselves and their families. Los Angeles, where I live, has been at the center of it all. This summer, we had 4,000 National Guard troops and 700 Marines on our streets, a use of the military that a federal judge ultimately ruled was illegal."
"But what excites me most is the chance to transform that energy into meaningful fundraising and advocacy for Latino communities. Every cocktail ordered, every event hosted, is an act of resistance and solidarity. Through my work, I can use this platform not only to create memorable experiences but also to channel support to communities in need. People like me actually have a moral obligation to take a stance, to resist intimidation into silence, and to use the joy of this industry as fuel for change."
Hospitality workers face unfair treatment, racial profiling, and dangerous conditions that create fear and financial strain. Los Angeles experienced a large National Guard and Marine presence that a federal judge later ruled illegal. Marketing tequila and mezcal can provide platforms to spotlight injustices and mobilize resources. The alcohol industry’s social energy and events can be redirected into fundraising and advocacy for Latino communities. Highlighting Latino-owned businesses and partnering with nonprofits can channel proceeds to community needs and transform everyday hospitality activity into acts of solidarity and resistance.
Read at Non Profit News | Nonprofit Quarterly
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