"The online trope absorbs various fashion trends and aesthetic choices, but above all, the performative male is trying to send you a clear message - that he understands your struggles and is ready to listen to you, girl. The sanitary pads demonstrate his empathy and readiness to help should a nearby woman forget she's on her period; the literature that he knows all about the structural and institutional barriers of the patriarchy."
"@tiannathewriter The tote bag will have a Labubu doll attached (he's playful, you see); the jeans will be baggy (comfort is king); the latte will be matcha (trendy drinks are for men too); the camera will use film (it's just more authentic). Aiman, a 22-year-old musician, admits he has some interests that coincide with stereotypes about performative males, but doesn't consider himself one."
"Aiman chose one that became popular on TikTok, where videos about performative males have been widely liked and shared in recent weeks. "I learnt a few ukulele chords for a Clairo song called Sofia," explains Aiman, who insists he really is a fan of the soft rock singer. The book he chose was by novelist Cecelia Ahern. "PS, I Love You is actually a really good read.""
Men gathered in London's Soho Square for a performative male catwalk contest, showcasing feminine-coded accessories like sanitary pads, feminist literature, tote bags with toys, baggy jeans, matcha lattes and film cameras. The aesthetic signals empathy, progressive politics and curated authenticity through recognizable cultural signifiers. Contestants explained book choices, sang romantic songs, and performed trials while onlookers voted. TikTok amplified the trend with widely shared videos. Participants blended genuine interests and stereotype-conscious props, learning ukulele chords for a Clairo song, selecting Cecelia Ahern's PS, I Love You, and throwing roses to fans to emphasize charm and sensitivity.
Read at www.bbc.com
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