"Disabled consumers across the UK continue to face significant barriers when trying to access products, services and customer support, according to new research published today by the Business Disability Forum (BDF). The findings, based on an Opinium survey of 1,073 disabled adults, reveal that more than a third (37%) believe their experience as customers would improve if staff had a better understanding of disability and how different conditions affect their needs."
"The research highlights that three in ten disabled people (30%) say it remains harder for them to find and purchase products or services suited to their needs compared with non-disabled customers. A further 22% report difficulties accessing good customer service, reinforcing concerns that many businesses still fail to meet basic accessibility expectations. Diane Lightfoot, chief executive of the Business Disability Forum, said the findings should prompt businesses to rethink how they serve nearly one-quarter of the UK population."
Disabled consumers across the UK continue to encounter significant barriers accessing products, services and customer support, with 30% saying it is harder to find and purchase suitable products and 22% reporting difficulties accessing good customer service. More than a third (37%) believe better staff understanding of disability would improve their customer experience. Inclusive product and service design, along with reasonable adjustments, can improve access and tap a large market given that one in four people in the UK have a disability. Accessibility also delivers reputational benefits, as disabled shoppers are likelier to support brands that communicate commitment to accessibility.
Read at Business Matters
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