""Magnum prevented Ben & Jerry's from putting out a post supporting Black History Month. (Ben & Jerry's) wanted to come out with a post calling for a ceasefire in Gaza. Magnum prevented that. We wanted to support the student protesters. Magnum wouldn't allow that.""
""The longer this goes on, the more they're destroying the brand equity.""
""Ben & Jerry's is a proud and thriving part of The Magnum Ice Cream Company. We remain fully committed to the Ben & Jerry's model and its three-part mission - product, economic and social.""
Ben Cohen, co-founder of Ben & Jerry's, urged The Magnum Ice Cream Co. to sell the brand, asserting that it suppresses the company's social activism. He cited instances where Magnum blocked posts supporting Black History Month and a ceasefire in Gaza. Cohen expressed concern that Magnum's actions are damaging the brand's equity. Jerry Greenfield, Cohen's partner, resigned in 2025, lamenting the loss of independence. Despite Cohen's belief that the brand is worth $1.5 to $2 billion, Magnum stated that Ben & Jerry's is not for sale.
Read at Boston.com
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