Sydney Sweeney's advertisement for American Eagle sparked significant controversy, being labelled by some as promoting white supremacy and eugenics. American Eagle maintains the advert's focus is on jeans, despite the backlash contributing to a rise in their stock. Critics express concern that Sweeney's portrayal contributes to a resurgence of narrow beauty ideals, with discussions highlighting the pressure women face to conform to these standards. The global beauty ideal continues to demand adherence to unrealistic norms, overshadowing claims of diversity in fashion and perpetuating limiting expectations on appearance.
"The global beauty ideal requires us to be thin, firm, smooth, and young. Young women, and increasingly men, are under overwhelming pressure to conform."
"Claims to diversity were never true, always a chimera, wishful thinking, hiding the fact that the beauty ideal is getting narrower and more demanding."
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