Women's football is on the rise, breaking attendance records and attracting investment. A new initiative, World Sevens Football (W7F), seeks to build on this momentum with a seven-a-side format that promises fast-paced matches and financial rewards for players. Despite the inaugural event facing criticism for disrupting league schedules, co-founders Justin Fishkin and Jennifer Mackesy are committed to redefining the women's game. The smaller pitch and shorter game length are designed to attract younger, digital-savvy fans, emphasizing accessibility and engagement through social media.
"The emerging sports fan globally is less inclined to sit down for 90 minutes and watch a game. Seven-a-side is made for social media. It's familiar, fast, and accessible."
"This project has come from our (Fishkin and Mackesy’s) shared passion for women’s football and the new formats that are proliferating through various sports around the world."
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