"The payments platform Paysafe suggests the 2026 FIFA World Cup will be a key moment for North America, as it says 60% of consumers plan to place bets online or via an app, with 19% planning to bet for the first time. This year will see the significant sporting event return to U.S. soil for the first time since 1994, with Canada and Mexico being co-hosts."
"The frequency of betting is also expected to increase during the tournament: "Among those planning to bet, 92% expect to wager either more than usual or about the same as their typical activity. Within this group, 37% plan to bet more than normal, with the United States leading at 51%. These figures reflect the unique excitement of the World Cup and how hosting influences betting activity.""
60% of consumers plan to place bets online or via apps for the 2026 FIFA World Cup, and 19% intend to bet for the first time. The tournament returns to U.S. soil for the first time since 1994, co-hosted by the United States, Canada and Mexico, amid expanded legal sports betting in many states. 64% of bettors plan to wager on game day or during matches, 37% plan to bet more than usual (51% in the U.S.), and 92% expect to wager the same or more. The survey covers 3,850 respondents across 12 countries. 58% plan to play soccer-themed video games and 56% expect to spend more on downloadable content, with 60% saying they would join a group bet organized by friends or coworkers.
Read at ReadWrite
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