"The foot deodorant ad perhaps, which depicts Neymar's feet literally on fire, ablaze with some kind of divine eau de toenail. Or the new one for a brand of acai berry death-gloop sorbet product, which shows Neymar holding up twin cones, like phials of luminous unicorn-sperm, and looking as though he's just been hit over the head with a rock and it's the greatest thing that's ever happened to him."
"For me the real No 1 is his turn as the face of Brazil's leading car battery provider. In part because of Neymar's take on the role of battery installer guy, which is sexy-moody maverick genius. Tailored green overalls. Hair perfectly feathered. A stare into the camera which is steely and masculine, but also tender and playful. Mainly it's the basic premise of a Neymar-branded car battery."
Neymar's advertising output is vast and eclectic, spanning exaggerated, surreal spots like a foot deodorant ad showing his feet on fire and an acai sorbet commercial with him clutching twin cones in ecstatic bewilderment. He is also the face of Brazil's leading car battery brand, portrayed as a sexy, moody installer in tailored green overalls and a steely yet playful stare. Neymar remains a captivating figure amid global instability. A recent comeback for Santos generated significant online backlash after Santos signed him in January, contributing to the club's perilous position near relegation.
Read at www.theguardian.com
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