Mark Shapiro described sports broadcasting as 'a unicorn' and 'the magic serum', underscoring its unique appeal in an era of declining TV viewership as media rights soar.
Despite a general drop in television audiences, live sports rights surged to a record value driven by major events and increased global competition, reaching unprecedented heights.
The Premier League's overseas media rights have increased by 23% for the 2025-28 cycle, highlighting growing global demand for top-level football content.
The NBA's recent deal with Disney, NBC, and Amazon, worth $59bn, exemplifies the shift towards streaming services engaging with live sports, marking a pivotal industry trend.
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