The primary goals for BUDX Doha were to generate earned media and put Budweiser into the center of cultural conversation during the 2022 FIFA World Cup⢠by harnessing the world-wide excitement and energy that surrounds the iconic event.
Budweiser sought to find and create authentic places within the event landscape, where Budweiser could actively engage top influencers, creators, artists, and designers from around the globe for a once-in-a-lifetime experience around FIFA World Cup⢠through one of the most extensive integrated marketing and influencer-focused hospitality programs to date.
With a strong focus on cultural conversation and earned media, we invited influencers to give each one a stage to create custom content, collaborate, and share their dreams at one of the biggest cultural moments in the world. These influencers documented their experiences on social media over the 4-day period to show the 500MM fans what it felt like to be on the ground, in the stadiums and at the parties during the FIFA World Cupâ¢.
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