Sutton United's best ever FA Cup run occurred during the 2016-17 season, famously beating Leeds United and prompting 'piagate' after Wayne Shaw was recorded eating a pie.
Celebrity co-owner Paul Carrick Brunson aims to enhance diversity in football, having become a significant figure at Sutton United following his unexpected investment through a Channel 4 show.
Shaw's pie incident led to significant penalties for Shaw and the betting firm involved, highlighting the risks tied to novelty betting during football matches.
With Brunson's involvement, Sutton United has seen a wave of positive developments, transforming the club's focus towards inclusion and engaging a broader community.
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