Hammarby supporters are demonstrating a transformative model for women's football fandom, giving vocal backing and atmosphere akin to men's matches, enhancing the spectator experience.
When Simon Sandstrom took his daughter to a women's match and observed the lack of energy, he was inspired to create the Bajenkompaniet to remedy this, sparking a fan movement.
Hammarby fans, known as Bajen, have made their mark in women's football by creating a vibrant and engaging atmosphere at matches, often surprising spectators with their enthusiasm.
The journey of Hammarby supporters, particularly through the founding of fan groups like Bajens Tjejtjusare and Bajenkompaniet, has rejuvenated the women's game in Sweden.
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