The women's football investors 'ripping up blueprint' on club ownership
Briefly

"You will normally see a women's club within a male club, and most likely it will be in its shadow. A lot of magic happens when the women's team becomes a priority. We're not doing other sports. We're not doing men's football. We have a 24/7 focus on women's football." — Victoire Cogevina Reynal, co-founder of Mercury/13.
"It's good business because it invites the other half of the world that has, in a way, been ignored in this industry. And we women are powerful consumers when we get behind something." — Victoire Cogevina Reynal.
"We are running this club almost like a tech start-up. My pitch to sponsors centers on inclusion and gender equality, rather than just sport. This is not a charity it is a business, so we have to make it work." — Elena Mirandola, CEO of FC Como Women.
Read at www.bbc.com
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