"We want a red and white shirt that represents our identity: Mia san Bayern! One that is instantly recognizable: Unique in red and white! One that conveys our history, anchored in the hearts and memories of entire generations of fans. One that represents our community, as the pillar of our club identity. We want ONE shirt for the coming years and decades"
"According to Bild (via @ iMiaSanMia), the protest began in fan circles under the name "Joint fan campaign for the ONE FC Bayern shirt." The call for participation states: "In order to raise awareness of the idea of ONE FC Bayern shirt, we want to carry out another campaign at the next home game, based on a form of action that was already successful several years ago as part of the club colors campaign.""
"Protesting the Oktoberfest kits for not having red and white? Surely, they're aware that Bayern and Adidas intentionally designed the Oktoberfest kits differently from the home, away, and third kits. The month long event is a cultural pillar of Bavaria and in itself is recognizable by most; as a club that embraces culture, an Oktoberfest kit is a great way of honoring a unique heritage."
Bayern Munich ultras, led by the Südkurve, organized a "Joint fan campaign for the ONE FC Bayern shirt" and called for a coordinated action at the next home game. The campaign demands a single red-and-white home shirt that visibly represents club identity, history, community, and a member-led global philosophy, described as bright FC Bayern red with white collars. The statement stresses recognizability and generational memory to establish a consistent long-term kit. Critics counter that Oktoberfest kits were intentionally designed differently to honor Bavarian cultural heritage and that design concerns should target the home shirt instead. Bayern has released six different Oktoberfest kits over non-consecutive seasons.
Read at Bavarian Football Works
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