Despite skepticism surrounding Trump's ground game leading up to the 2024 election, Republican strategists adeptly cultivated relationships through non-traditional avenues, notably the sports arena. They shifted focus away from overt political messaging to building community ties that resonated with infrequent voters. Critically, Trump's engagement with sports icons and events showcased a subtle yet effective approach to galvanizing support. The effectiveness of this strategy underscores the potential impact of organizing within underappreciated social spaces, challenging prevailing narratives that underestimated Trump's grassroots outreach efforts.
Engaging with the sphere of sports can be more politically effective by being less explicitly political, a strategy which proved successful for Trump's campaign.
Many political strategists and social commentators failed to grasp how relationships built through sports could channel low-propensity voters toward the right.
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