"2026 is set to be a big year for sports in the Bay Area. In February, Santa Clara's Levi Stadium is slated to host the Super Bowl, which is expected to cost the city an estimated $6.3 million. Later in the year, six FIFA World Cup games are scheduled to take place at the stadium. Those games, while costly, promise to draw tens of thousands of fans to the region, with tourism dollars close behind."
"Now, the Bay Area Host Committee, the local nonprofit hosting the games, is doubling down. Country singer Chris Stapleton is set to play the Bill Graham Civic Auditorium on Saturday, Feb. 7, the day before the Super Bowl. Songwriter Sierra Ferrell is slated to appear as a special guest. It's the first event in a series organized by the committee, called BAHC Live, which "will present world-class concerts, fan zones, festivals, and watch parties" timed around local sporting events, according to a news release."
Levi Stadium in Santa Clara will host the Super Bowl in February 2026, with the event expected to cost the city about $6.3 million. Six FIFA World Cup games are scheduled later in 2026 at the same stadium, anticipated to draw tens of thousands of fans and generate tourism revenue. The Bay Area Host Committee, a local nonprofit organizing the games, launched BAHC Live to present concerts, fan zones, festivals and watch parties around sporting events. Country singer Chris Stapleton will perform Feb. 7 at Bill Graham Civic Auditorium with Sierra Ferrell as special guest. BAHC Live will benefit Tipping Point Community.
Read at SFGATE
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