Refik Anadol collaborated with Lionel Messi and UNICEF to create "Living Memory: Messi - A Goal in Life," focusing on Messi's famous header in the 2009 UEFA Champions League Final. The artwork is a multi-sensory experience that uses artificial intelligence and motion-tracking technology to map his body and breathing. The installation aims to relive the emotions of that moment rather than evoke nostalgia. The exhibit runs from July 12 to 22 at Christie's New York, with an auction benefiting educational non-profits and an opening bid of $1.5 million.
An unprecedented artwork from Anadol combines art, technology, and human emotions by using AI data sculpture to create a multi-sensory experience centered on Messi's header.
The immersive experience showcases Messi's iconic 2009 UEFA Champions League Final header, mapping his body, breathing, and expressions using advanced motion-tracking and biometric data.
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