"For all the new signings, coaches, tactics and even stadiums on display, there is always one aspect of a fresh season that we tend to revel in more than most; the worldwide flurry of exciting new home, away, third and fourth kits that inevitably come with the arrival of a new campaign. With several weeks of the 2025-26 season already played, you've had plenty of time to become acquainted with many"
"We've already scoured, rated and slated a number of the kits unveiled by the big sides across Europe, with Liverpool leaving it late to unveil one of the loveliest shirts that you'll see in the Premier League this season. However, as is generally the case, there are also many sides just below the elite level that have made it their business to produce high-fashion and slickly stylish designs."
"You know the ones: the kind that send both supporters and kit aficionados into a flurry of excitement, setting them off on quests to acquire said kits for their own personal collections. It's become our mission to help draw attention to these kits lest they go completely under the radar, which would be utterly unforgivable judging by the amount of truly chic new football shirts that have been rolled out over the past few months."
A fresh season brings a global surge of new home, away, third and fourth kits that excite supporters and collectors. Several weeks into 2025-26, many clubs across top leagues have released new jerseys. Major European sides have had their kits evaluated, with Liverpool unveiling a standout Premier League shirt late. Clubs beneath the elite level increasingly produce high-fashion, stylish designs that spark demand among fans and kit aficionados. Several under-the-radar releases warrant wider attention. Ajax's 2025-26 third shirt uses a light beige base with minimal blue and maroon trim and reintroduces a 1928 historic crest for the 125th anniversary.
Read at ESPN.com
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