Scandinavian broadcaster Viaplay is scaling back its UK operations, resulting in Scotland's Nations League matches against Croatia and Poland being streamed live on the Scottish FA's YouTube channel, similar to previous matches.
The decision to show the matches on YouTube comes after Viaplay attracted over 1.5 million views for Scotland's previous games against Croatia and Portugal, demonstrating a significant audience engagement via digital platforms.
Despite selling its UK sports division back to Premier Sports, Viaplay retained control of certain rights, but opted not to subcontract coverage of these crucial international fixtures, focusing instead on direct online distribution.
With Viaplay’s reduced UK presence, fans can expect accessible coverage of Scotland's matches through YouTube, highlighting a shift towards digital viewership in sports broadcasting.
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