Joey D'Urso's article explores the cultural shift surrounding replica soccer jerseys, tracing their origins to the 1970s when Leeds United began selling jerseys as merchandise. This innovation has since transformed sports merchandising, significantly influencing fan culture and identity. However, D'Urso also brings to light the ethical dilemmas associated with modern sponsorships in soccer. As clubs partner with corporations linked to controversial figures or organizations, the jerseys worn by fans evoke deeper questions about the integrity of modern sports and the implications of commercialization.
"The emergence of replica jerseys in the 1970s marked a pivotal moment in sports merchandising, transforming the landscape of fan culture and club identities."
"While replica jerseys symbolize fandom, they also present ethical questions, especially when linked to dubious sponsors and organizations in modern sports."
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