"The year is 2030. Newcastle United are "perennial contenders" competing for the biggest prizes in the game, and "in the debate about being the top club in the world". This is the bold five-year vision of David Hopkinson, who was recently appointed as Newcastle's new chief executive. "That kind of progress doesn't take as long as you might think," the Canadian said bullishly. "First off, we need to be totally aligned about the fact that that's what we want to do."
""We have to have the courage to ignore those that doubt us, and even those that laugh at us. Because there will be some." Such scepticism is not in question, at a time when Newcastle lie in 12th place in the Premier League table, but there is context to Hopkinson's way of thinking as he talks of "constructing an organisation whose sole purpose is to win"."
David Hopkinson has been appointed chief executive with a five-year plan to make Newcastle United perennial contenders and compete for top global club status by 2030. He demands total organisational alignment and the courage to ignore doubters. He emphasises constructing an organisation whose sole purpose is to win and insists on time-bound targets. Hopkinson draws on experience at Maple Leaf Sports and Entertainment and the Toronto Raptors' rise from being "lost in the woods" in 2014 to an NBA title five years later. He completed an in-depth review, submitted a transformation plan with guarded milestones, and praises Eddie Howe as a special manager.
Read at www.bbc.com
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