"Newcastle United have been handed a game-changing opportunity. According to FourFourTwo, a fresh agreement between the Premier League and Manchester City regarding Associated Party Transaction (APT) rules may finally unlock the Magpies' ability to land transformative deals. They Magpies could now be able to sanction big money deals, particularly via new sponsorships from the Public Investment Fund (PIF) and their network."
"APT rules were introduced to stop clubs from exploiting associated-party transactions, like Newcastle's PIF-linked sponsorship with Sela, that could inflate financial figures and undermine Profit and Sustainability Regulations (PSR). Newcastle United struggled to spend big on players In mid-2024, Newcastle were forced to cut players like Yankuba Minteh and Elliot Anderson amid PSR compliance issues. Now, the new agreement brings clarity and flexibility."
"Since the Saudi takeover, although the Magpies have improved and qualified for the Champions League twice while also winning the Carabao Cup and ending their trophy drought, they have been unable to attract the biggest names in football. The Magpies have suffered against Premier League rivals Even in the summer transfer window that has just shut down, Eddie Howe's side lost out on the signings of Joao Pedro, Benjamin Sesko, Hugo Ekitike and Bryan Mbeumo."
A fresh agreement between the Premier League and Manchester City on Associated Party Transaction (APT) rules could enable Newcastle United to approve large deals, particularly PIF-linked sponsorships. APT rules were designed to prevent clubs exploiting related-party transactions that inflate financial figures and undermine Profit and Sustainability Regulations (PSR). Newcastle previously faced PSR constraints that forced player sales and limited transfers, including cutting Yankuba Minteh and Elliot Anderson in mid-2024 and selling Alexander Isak. The new clarity introduces flexibility while keeping rules intact, offering renewed potential to unlock substantial revenue from Saudi-linked commercial networks and strengthen Newcastle’s transfer competitiveness.
Read at www.caughtoffside.com
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