"San Jose's quest to build a robust entertainment lineup around the major sporting events coming to Silicon Valley in 2026 has hit a key fundraising milestone, with several local and national companies and philanthropic organizations chipping in big bucks to make its vision a reality. Mayor Matt Mahan announced Wednesday that the city and the San Jose Sports Authority have raised nearly $5 million to help put on over 100 watch parties, 13 concerts, seven drone shows and projection mapping events with the Super Bowl, NCAA Men's Basketball Tournament and FIFA World Cup taking place in the South Bay over the next several months."
"From national headliners like Kehlani to watch parties at San Pedro Square, we're going big to make sure San Jose residents have a chance to be a part of the action even without a ticket to the big games, Mahan said in a news release. But that is only possible because so many of our hometown companies and local entrepreneurs are leaning in and giving back."
"2026 marks the first time the Super Bowl and FIFA World Cup matches will be held in the same metro area. Super Bowl LX takes place on Feb. 8 at Levi's Stadium in Santa Clara. Levi's Stadium will also host five World Cup group stage games involving teams like Qatar, Austria, Jordan, Switzerland, Paraguay, Australia and Algeria and one Round of 32 knockout game in July."
The city and the San Jose Sports Authority have raised nearly $5 million to support large-scale public programming tied to major 2026 sports events. Planned activations include more than 100 watch parties, 13 concerts, seven drone shows and projection mapping events across the South Bay. The 2026 slate includes Super Bowl LX at Levi's Stadium, multiple World Cup group-stage matches and a Round of 32 knockout game at Levi's, and the NCAA Men's Basketball Tournament West Regional Sweet 16 and Elite Eight at the SAP Center. Officials estimate the three events could generate about $1.4 billion in regional economic impact. San Jose prioritized expanded local programming to attract visitors after previous activity centered in other cities during an earlier Super Bowl hosting.
Read at www.mercurynews.com
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