"Rosenior was at Strasbourg, which is part of the BlueCo multiclub ownership, just like Chelsea, so he's familiar with how the club works and the business model. Which, let's face it, is as much about developing players and getting long-term value through player trading as it is about winning here and now. That's a bonus, though I think Maresca was also quite familiar with how the club worked when he took over."
"Assuming we don't ditch the model, for Rosenior to work out better than Maresca, clarity and messaging are critical. Strasbourg were all about developing players, which is why the fans are furious. Chelsea can't be that -- partly because there is much more at stake financially, partly because there are many more Chelsea fans, and partly because those Chelsea fans are accustomed to winning, like they did in the Roman Abramovich Era."
The January transfer window offers Premier League clubs time to reinforce for trophies or survival. Chelsea sits sixth with realistic goals of a Champions League quarterfinals run and qualifying for next season. Enzo Maresca has been replaced by Liam Rosenior, who is familiar with the BlueCo multiclub model that prioritizes developing players and generating long-term value through player trading as well as winning. For Rosenior to succeed, clarity and consistent messaging are critical. Strasbourg's development focus angered fans, and Chelsea cannot mirror that approach due to greater financial stakes and higher fan expectations rooted in the Roman Abramovich era. A senior sporting director should take a public-facing role, and Rosenior needs clear boundaries.
Read at ESPN.com
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