How the VW crisis threatens German football sponsorships DW 11/04/2024
Briefly

Volkswagen's commitment to football includes promoting diversity and gender equality, even amid the company’s current crisis and potential cutbacks in sponsorship.
Despite being a key player in the Bundesliga through VfL Wolfsburg, Volkswagen’s recent financial struggles may lead to reduced sponsorship in football, echoing past belt-tightening during the 2015 emissions scandal.
VfL Wolfsburg, rooted in VW's history, symbolizes the company's long-standing engagement in sports, yet its future support remains uncertain given potential plant closures.
Volkswagen's automotive leadership and heavy financial commitment in football are now under scrutiny, raising questions about the viability of its sponsorship strategy during the ongoing crisis.
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