The merger of JioCinema and Hotstar into JioHotstar represents a significant consolidation in India's streaming market. Backed by Reliance's $8.5 billion acquisition of Disney's Indian assets, the new platform aims to capture over 500 million users. JioHotstar will compile a vast library of movies and shows from major studios and sports rights, including cricket and soccer. JioCinema will be phased out, with current subscribers transitioning to JioHotstar. The service will offer multilingual content and extensive programming, reflecting attempts to compete in India's competitive and price-sensitive streaming landscape.
Entertainment is no longer a privilege, but a shared experience for all, said Kiran Mani, JioStar's digital chief executive.
JioHotstar will offer content in 19 languages and produce 30,000 hours of television programming annually.
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