"We searched for somebody with a lot of speed and depth in his game," sporting director Andreas Schicker tells BBC Sport. "We scouted Rasmus really early and soon saw that he would fit perfectly in our game." This commitment to scouting early proved vital.
"Another very important part was that we checked on his character very early in that process, we had videocalls with him and his family and so on. His character and his mental strength were extremely impressive, especially for a player at his age." This highlights the emphasis on character in player recruitment.
"From his first day on in Graz he convinced us that we made the right decision in getting him and everybody saw that he was and is destined for higher duties in football," reflects Schicker, expressing confidence in Hojlund's abilities.
"Hojlund would spend one season in Italy before joining Manchester United in a 72m deal and is a fine example of the impressive recruitment model instigated since Schicker joined Sturm Graz in 2020." This showcases the effectiveness of the recruitment strategy.
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