Dynamic pricing adding to dystopian' 2026 World Cup, ex-Liverpool CEO says
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Dynamic pricing adding to dystopian' 2026 World Cup, ex-Liverpool CEO says
"Dynamic pricing doesn't belong in the World Cup and football. It works with music, but for the World Cup, there are hundreds of thousands of people booking trips in advance. They're asking themselves, Do we want to visit and pay $2,000 for a third-tier game, Saudi Arabia versus whomever? And FIFA taking a 30 percent cut of dynamic pricing is outrageous."
"Now, tickets are in the hands of bots and speculators, who don't intend to go to games. They are harvesting tickets and hoping they can sell them in the next six to eight weeks, and I don't see that happening."
"Certainly, there's a gloomy feeling hanging over this World Cup at some US venues, anyway; from high prices for tickets and transportation, to the luck of the draw on getting a visa. When you arrive, there's the spectre of Immigration and Customs Enforcement (ICE) agents targeting fans."
"How FIFA is rolling things out also raises questions about who the World Cup is for. The demographic could be more corporate, less diverse socio-economically, with fewer authentic fans attending than in previous tournaments."
Peter Moore criticizes FIFA for high ticket prices and dynamic pricing, which he believes detracts from the World Cup experience. He argues that tickets exceeding $2 million for the final are outrageous, especially with FIFA taking a 30 percent cut. Moore expresses concern that bots and speculators are acquiring tickets, leaving genuine fans unable to attend. He notes a gloomy atmosphere at some US venues due to high costs and immigration issues, questioning the demographic of attendees and suggesting a shift towards a more corporate audience.
Read at www.aljazeera.com
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