"The kit, which combines a white base with black sleeves and neon yellow detailing, was worn for the first time in Saturday's 2-0 Bundesliga win over Heidenheim. But instead of excitement, its debut was met with anger in the stands and online. Fans unfurled banners blasting it as the cruelest jersey in the league while chants of We want black and yellow jerseys rang out before kick-off, a pointed reminder of the club's traditional colours."
"Managing director Carsten Cramer took personal responsibility for the fallout, telling reporters: "The criticism has been received, and we are addressing it. The responsibility lies with me. We won't always be able to please everyone when selecting jerseys.""
"Sporting director Sebastian Kehl was more measured, reminding fans that opinions on kit design are always split. "I think we have different opinions about jerseys every year," he said. "It will never be the case that a Borussia Dortmund jersey meets with 100 percent approval. Fundamentally, we know which colors represent our city and our club, and that this is reflected in the design of almost all jerseys.""
Borussia Dortmund unveiled a 2025/26 away kit featuring a white base, black sleeves and neon yellow detailing. The shirt debuted during a 2-0 Bundesliga win at Heidenheim but sparked anger among fans in the stadium and online. Supporters displayed banners calling it the cruelest jersey and chanted for traditional black and yellow colors, with many critics calling the design more like a training top than a club shirt. Club management pledged to listen; managing director Carsten Cramer accepted responsibility while sporting director Sebastian Kehl noted split opinions and defended the club’s color heritage and normality of design debate.
Read at www.90min.com
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