The article discusses the challenges and innovations in producing a stop-motion advertisement for the Women's Euro. Bart highlights the time-consuming nature of stop-motion work, especially with complex animations that require shortcuts. Blinkink's collaboration with experienced claymation artists aids the project, but animating the tiny, detailed puppet faces proves challenging. The aim is to make female athletes iconic, with creative visuals representing their skills. Jess Oudot emphasizes the goal of closing the gender fame gap, focusing on creating a tactile and energetic piece of art against the backdrop of AI's increasing role in creativity.
Stop-motion takes a long time to shoot, even when it's quite simple, so when it's super complex, it's a constant battle to try and figure out shortcuts.
Through this campaign and the BBC's coverage of the Women's Euro, we hope to help close the gender fame gap and make these amazing female athletes household names.
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