"We're simply saying that we want to be paid enough so that we can really concentrate on football. If that's the case, then the standard will improve, more people will come to the stadium and there will be higher TV ratings. So much depends on that. For clubs like Bayern, that's not a big issue because we have the resources and we're all fully focused on football."
"Money (duh): Clubs have to get moving on this. The problem? A lot of these clubs cannot even manage finances effectively for their men's teams, let alone their women. It is a big ask for many financially unstable clubs to invest more money into their women's programs without, well, a plan. Marketing, apparel sales, ticket sales, broadcast revenue...they all have to improve greatly for this to work at a club like Bayern Munich...and also a club like FC Carl Zeiss Jena."
Women footballers seek salaries that allow full-time commitment rather than parity with men's wages. Full-time pay would improve playing standards, stadium attendance, and TV ratings. Revenue shortfalls and large financial disparities make equal pay currently unrealistic. Achieving fair pay requires clubs to invest strategically, improve marketing, apparel and ticket sales, and grow broadcast income. Many clubs lack financial stability and clear plans to fund women's programs. Increased fan support through attendance, viewership, and merchandise purchases is essential but faces challenges because adding leisure spending is often costly for supporters.
Read at Bavarian Football Works
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