Aston Villa's ticket prices for Champions League matches have faced backlash from fans, but the club insists it needs to make 'difficult decisions' for competitiveness.
Chris Heck, president of business operations, explained that the club must generate revenue through ticket sales due to FFP rules, emphasizing compliance with financial stability regulations.
Heck highlighted fan passion while acknowledging frustrations, stating that the club aims to balance sporting ambitions with revenue generation for financial sustainability.
The FSA expressed concerns over high prices, suggesting that fans' loyalty is being exploited and recalling the previous sentiment that 'football without fans is nothing'.
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