""We are thrilled to welcome Celeste, a proven business leader with a long track record of driving growth and long-term guest loyalty at lululemon," said Vail Resorts Chairperson and Chief Executive Officer Rob Katz. "Celeste's deep appreciation for the connection between brand, guest experience, and revenue will be critical as we continue to reimagine how we connect with our guests, reignite our resort brands, and accelerate growth in both lift revenue and our ancillary lines of business.""
""It is an honour to join Vail Resorts, not just because of the respect I have for Rob, the management team, and this incredible business which has so much opportunity ahead, but also because of the passion that my family and I have for the experience it provid""
Vail Resorts created a senior Executive Vice President & Chief Revenue Officer role effective January 26, 2026. Celeste Burgoyne, currently President of the Americas and Global Guest Innovation at lululemon, will assume the position. Responsibilities include oversight of marketing, the entire guest journey, digital experience, and direct responsibility for the majority of company revenue. At lululemon, Burgoyne managed North American e-commerce, CRM, marketing, retail store experience, and real estate with direct responsibility for over $7.5 billion in revenue and led the launch of the brand's membership program. Burgoyne previously spent ten years at Abercrombie & Fitch during a major growth period.
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