"The latest 2024-25 skier visit data reveals not just who leads, but also who's growing. From the Alps to Asia, here are the top nine most visited ski countries in the world, ranked by total skier visits, with year-over-year change."
"Sweden is the only country in the top nine to post a decline this season. Despite long-term investment and a strong domestic base, visitation dipped slightly."
"Canada rebounds sharply from a down year, returning closer to its long-term average. Strong snow conditions and a recovery in visitation helped drive double-digit growth."
"China continues its rapid expansion, adding nearly 3 million skier visits year-over-year. Growth is driven by both new resort development and the expansion of indoor ski facilities."
The global ski industry recorded 399 million skier visits, the highest ever. The top nine countries account for nearly 80% of these visits. Sweden experienced a slight decline, while Canada and China saw significant growth. Canada rebounded to 19.8 million visits, driven by strong snow conditions and international visitors. China added 3 million visits, fueled by new resorts and indoor facilities, although retaining first-time skiers remains a challenge. The data reflects a dynamic landscape in the ski tourism sector for the 2024-25 season.
Read at SnowBrains
Unable to calculate read time
Collection
[
|
...
]