Travel accounts for 70% of tour emissions, with fan travel responsible for 57%. Fan travel by private car is the largest source, so the tour tested incentives to shift spectators toward public transportation. The “Take the Train” campaign offered a 40% discount on Verbier ski passes for fans who traveled by train to Xtreme Verbier in Switzerland. The campaign brought 230 fans, removing nearly 12,500 miles of car travel and preventing 6.5 tons of carbon dioxide emissions. Athlete travel is also targeted through reimbursement for public transportation, with 38 athletes using it in 2025 and 32 athletes choosing it in 2026. Staff reduce trips through carpooling, lowering the number of vehicles used for events.
"According to the International Ski and Snowboard Federation (FIS), which acquired the Freeride World Tour in 2022, travel accounts for 70% of the tour's emissions, with fan travel making up 57%. In collaboration with FIS, the Freeride World Tour has been exploring strategies for reducing travel-related emissions."
"With fans traveling in private cars generating the bulk of emissions, the Freeride World Tour evaluated how to incentivize fans to use public transportation. Headed by sustainability manager Alicia Cenci, the tour launched its “Take the Train” campaign during its season finale, Xtreme Verbier, held in Verbier, Switzerland. The campaign offered fans a 40% discount on Verbier ski passes for taking the train."
"230 fans took the train to the 2026 Xtreme Verbier, eliminating nearly 12,500 miles (20,000 kilometers) of travel by car and thus preventing 6.5 tons of carbon dioxide emissions. As an event that draws high numbers of spectators, utilizing Verbier's rail access has proven to be an effective strategy for reducing the tour's emissions."
"In addition to fan travel, the Freeride World Tour has also made strides to address athlete travel. Athletes using public transportation are reimbursed, leading to 38 athletes using public transportation in 2025, combining for over 28,000 miles (45,000 kilometers) of travel and preventing 14.7 tons of carbon dioxide emissions. 2026 saw 32 athletes choosing similar low-emission travel options."
Read at SnowBrains
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