"The board, available in limited quantities on Burton.com from February 13, fuses classic Looney Tunes energy-with cartoon icons Bugs Bunny and Lola Bunny on the top sheet-with unmistakable West Coast cool, a visual reminder that snowboarding has always been as much about expression as it is about progression. As the slogan stamped into the launch puts it: "Be Vewy Vewy Ready...""
"Snoop Dogg takes on the role of "Coach Snoop" in the campaign, dishing out trick tips to the Burton team while wearing custom pieces from the Burton Reserve outerwear collection. The collaboration echoes founder Jake Burton Carpenter's long-held philosophy- have as much fun as possible -and feels right at home in an Olympic environment where style, creativity, and individuality are increasingly celebrated alongside medals."
Burton released a limited-edition Snoop Dogg x Looney Tunes snowboard available in limited quantities on Burton.com from February 13. The board features Bugs Bunny and Lola Bunny graphics on the topsheet and carries the slogan "Be Vewy Vewy Ready..." Snoop Dogg appears as "Coach Snoop," offering trick tips while wearing Burton Reserve outerwear. The collaboration reflects Jake Burton Carpenter's philosophy of prioritizing fun and dovetails with an Olympic environment that celebrates style and individuality. The deck is a true twin shaped for park performance, offered in 144 and 155 sizes, and sits within Burton's From Burton to the World collection.
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