"All are seeking to attract a broader audience, especially first-timers, with an array of alternate recreational options. Tubing sliding on an inner tube down a groomed track has gotten so popular that virtually every Tahoe-area resort has a tubing hill. Look, too, for snow-play areas, snowshoe and cross-country ski venues and lots of concerts and other forms of entertainment on mountain as well as at street level."
"We're working hard to introduce more people to snow sports, says John Rice, president of Ski California, a nonprofit trade association representing 36 California snow-sport resorts. This year, the season coincides with the 2026 Winter Olympics in Milan/Cortina, Italy, in February. Tahoe-area ski resorts have produced 11 gold-medalists so far, Rice notes, plus many more silver and bronze winners. Look for special events and watch parties at the resorts and also at hotels, bars, clubs and other venues around the lake."
Early-season snow around Lake Tahoe fuels anticipation for the 2025–2026 ski season, with most resorts prepared to start running lifts between now and mid-December depending on conditions. Resorts are expanding offerings to attract broader audiences, adding tubing hills, snow-play areas, snowshoe and cross-country venues, concerts and other entertainment on-mountain and at street level. Industry efforts aim to introduce more people to snow sports. The season coincides with the 2026 Winter Olympics in Milan/Cortina, and Tahoe resorts boast 11 Olympic gold-medalists to date. Badger Pass in Yosemite plans a mid-December reopening after a season-long closure due to low snow.
Read at www.mercurynews.com
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