Snowmass, Colorado has transformed significantly over the last decade, shedding its image as Aspen's lesser counterpart. With a $1 billion investment in development, Snowmass is now renowned for its fine dining, luxury real estate, and family-friendly amenities. Local leaders, including former ski patroller Bo Bedford and tourism manager Sara Stookey Sanchez, emphasize the shift, marking Snowmass's evolution from a quiet ski town into a vibrant destination in its own right. The community's commitment to upgrades has successfully changed perceptions and attracted a more affluent visitor base.
"Snowmass was just a sleepy second cousin to Aspen... now we're becoming our own," said Sara Stookey Sanchez, the public relations manager for Snowmass Tourism.
"A shiny new development... has helped Snowmass to build its reputation and attract more visitors and luxury experiences," said Geoff Buchheister.
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