Snowmass, long overshadowed by Aspen, has undergone significant development over the past six years to establish its own identity in Colorado's luxury tourism market. With the opening of the Snowmass Base Village and ongoing projects like the luxury Stratos development, the area aims to attract affluent visitors without losing its unique charm. Local tensions arise over these changes, as some residents feel the essence of Snowmass is shifting. Nevertheless, the destination is increasingly being recognized for its affordability and laid-back atmosphere compared to the more upscale Aspen.
"I've seen it go from a ski area to a resort." - Susan Cross, Snowmass Mountain manager, reflecting on the transformation and conflict among locals regarding the changing identity of Snowmass.
Snowmass is increasingly appealing to wealthy travelers seeking luxury vacations, as highlighted by the ongoing development of luxury residences and facilities there.
The ongoing development of Snowmass is designed to help it stand apart from neighboring Aspen and establish its own identity within Colorado's high-end tourism.
Six years after its push for more amenities began, Snowmass has grown its reputation and offerings, providing a contrast to Aspen's more expensive appeal.
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