Wienerschnitzel is launching a new initiative to embed its quick-service restaurants within Walmart stores, starting with six locations in western states, including Bakersfield, California. These franchises will feature the full menu of Wienerschnitzel, known for its chili dogs and other offerings, with restaurants expected to open by fall 2025. This marks a shift in in-store dining, recalling the former presence of McDonald's in Walmart, as the retail giant seeks to modernize its food offerings. Promotions such as four chili dogs for $4 during June are also part of the marketing strategy to attract customers.
Wienerschnitzel is set to open embedded restaurants in six Walmart locations, including one in California, expanding its presence with franchises featuring the full menu.
The decision to place Wienerschnitzel in Walmart follows a trend of in-store eateries, reviving the concept that once saw McDonald's in these locations.
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