"Appointing a Chief MAHA Officer is a sign of our continued commitment to make Steak n Shake the great differentiator in fast food. To put it simply, good-tasting food should also be good for you."
"Steak n' Shake just reached out, and people are raving about these french fries."
Steak 'n Shake has appointed Michael Boes as its first Chief MAHA Officer, focusing on nutritional integrity and ingredient transparency. The MAHA agenda, associated with the Trump administration, aims to promote health through unconventional dietary practices. CEO Sardar Biglari emphasizes the commitment to differentiate the brand in fast food by ensuring that good-tasting food is also healthy. The company promotes its beef tallow fries and has received endorsements from influencers like RFK Jr., highlighting a blend of politics and health in its marketing strategy.
Read at Fast Company
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