"The Kansas City-based product has been popular in the area since its introduction in the 1960s and has a fierce following. Yet, the brand experience financial difficulties due to the attempts of manufacturer Gladstone Food Products to expand its facilities in the late 2010s, only to run up costs that ultimately shuttered the business in early 2025."
"General Mills' purchase of Gladstone was finalized last May, with hope and rumors swirling that the grocery giant would bring back La Tiara. Now, the company has come through and officially announced that La Tiara will be returning to store shelves. The taco shells - and a store-bought taco seasoning made by the brand - will both be back in April, available exclusively at Walmart."
"While La Tiara may not be an instantly recognizable name that everyone knows, it has developed a loyal following over the years. Fans were heartbroken when the shells disappeared. Reddit threads lamenting the loss and celebrating the return of La Tiara have popped up, with hundreds of comments praising the brand's uniquely thin and crispy taco shell."
La Tiara, a Kansas City-based taco shell brand popular since the 1960s, disappeared from Midwest grocery stores in early 2025 after manufacturer Gladstone Food Products faced financial difficulties during facility expansion attempts. General Mills acquired Gladstone in May and announced the brand's revival. La Tiara taco shells and seasoning will return to Walmart in April, featuring yellow and white corn shell options and the original taco seasoning flavor plus three new varieties: chorizo, tinga, and reduced sodium. The brand developed a devoted following over decades, with fans expressing strong attachment to its distinctive thin and crispy shells.
#brand-revival #la-tiara-taco-shells #general-mills-acquisition #food-product-return #midwest-grocery-brands
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