"Kirkland's Ultra-Filtered Reduced Fat Milk, 2%, Lactose Free, is priced at $10.59 for three half-gallon cartons, making it roughly half the per-ounce cost of Fairlife."
"Both Kirkland and Fairlife milk contain identical nutritional values: 13 grams of protein, 6 grams of sugar, zero lactose, 120 calories, and 4.5 grams of fat per cup."
"The new Kirkland milk first appeared in Texas-area Costco locations in early April 2026, as part of a regional testing strategy for new products."
Kirkland Signature introduced its Ultra-Filtered Reduced Fat Milk, 2%, Lactose Free, offering similar nutritional benefits to Fairlife at a lower price. The Kirkland milk contains 50% more protein and 50% less sugar, with identical protein, sugar, lactose, calories, and fat content. Priced at $10.59 for three half-gallon cartons, it is approximately half the cost of Fairlife. The product is currently being tested in Texas-area Costco locations, with plans for broader distribution depending on the results of this regional launch.
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