As of September 2024, Mixue has overtaken Starbucks and McDonald's to become the world's largest fast food chain, with over 45,000 stores globally. Founded in 1997 by two brothers in Henan, China, the chain serves affordable ice creams and bubble teas, attracting customers with prices as low as $1. The company recently debuted on the Hong Kong stock market, emphasizing its strong sales model focused on budget-friendly items. Its catchy branding and viral marketing strategies have positioned it as a leading bubble tea option in Asia, despite lack of presence in the U.S.
With its vast selection of affordable ice creams and bubble teas, Mixue has positioned itself as a key player in Asia's rapidly growing beverage market.
Mixue's unique appeal lies in its competitive pricing, fun branding, and an extensive range of products that cater to a wide audience.
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