Baskin-Robbins, founded in the 1950s by Burton Baskin and Irvine Robbins, encapsulates the number 31 in its logo, representing the 31 original flavors created for daily enjoyment. Over its 80 years, the brand has expanded to over 1,400 flavors, introducing new options monthly as part of its 'Flavor of the Month' initiative, which includes special seasonal and limited-time offerings. They also cater to dietary restrictions with vegan and non-dairy choices. Research indicates that chocolate is the top flavor for joy, along with other favorites like Jamoca Coffee and Very Berry Strawberry.
Baskin-Robbins was founded by Burton Baskin and Irvine Robbins in the 1950s with the idea of offering 31 unique flavors to enjoy every day of the month.
Over its 80-year history, Baskin-Robbins has introduced more than 1,400 flavors, with new ones always being added to keep the menu exciting.
The 'Flavor of the Month' program, initiated over 50 years ago, allowed the introduction of limited-edition flavors, reflecting both creativity and seasonal inspiration.
Research showed that chocolate ranked as the most joyful flavor for consumers, with Jamoca Coffee and Very Berry Strawberry also making the top rankings.
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